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The hardest part of an ad isn’t the brand — it’s the format. Bloom’s Ad library lets you start from layouts that already perform and rebuild them on your brand, so a whole campaign comes together fast. This recipe follows Pagecraft, a SaaS company pushing its new AI website builder.

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What you’ll produce

A handful of on-brand ads, each built on a proven format and sized for the placements you’re running.

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1. Ask for angles

Start with the goal and let the agent suggest directions: 
We just launched an AI website builder and want to drive signups. What ad angles should we try?
It’ll come back with a few — say a “site live in minutes” speed hook, a blank-page-to-finished-site before/after, and a “just describe it” demo. Those become your searches.

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2. Find proven formats

For each angle, pull real ads that nail it. Describe the layout or hook, not your brand (Bloom applies your look later): 
Show me some before/after ads for a software product — blank to finished.
The search spans every industry by default, so you can borrow a format that’s working in fintech or DTC. Scope it to your own industry, or let Bloom surface ads that already fit Pagecraft’s style when you don’t have a concept yet: 
Or just show me ads that'd suit Pagecraft — I'll pick a few.

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3. Recreate the best on-brand

Pick the formats that fit and recreate each for Pagecraft. Bloom keeps the layout, composition, and energy, and rebuilds it with your palette, type, and product: 
Recreate these three for Pagecraft, showing our AI builder.

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4. Spin variants to test

Generate variations on the strongest formats so you have options to A/B: 
Give me a few versions of the first one with different headlines.

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5. Size for every placement

Resize the finalists into the placements you’re running — no regenerating: 
Now size the ones I picked for LinkedIn, the Meta feed, and stories.
You’ve got a ready-to-ship ad set built on formats that already work.

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Tips

  • Borrow from other industries. Leave the search open across verticals when your category’s ads all look the same — a great format travels.
  • Recreate a few, then narrow. It’s cheap to recreate several formats and keep the ones that land.
  • Refresh fatigued creative the same way: when an ad tires out, recreate a new proven format rather than tweaking the old one.