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Bloom MCP Bloom is the brand layer. Onboard your brand once and everything Bloom makes comes back on-brand — without describing your tone, colors, and fonts every time. The Bloom MCP server connects Bloom to Claude and other AI agents through the Model Context Protocol (MCP). Once connected, you create images just by chatting — describe what you want and your agent makes it with Bloom, on your brand.

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What you can do

  • House your brand — onboard from a website or Instagram URL, and everything you make after comes back on-brand.
  • Generate and edit images — make on-brand images from a prompt, then edit them, resize to any format, remove backgrounds, or vectorize. See Generating Images and Editing & adapting.
  • Bring your own images — upload photos or screenshots, or pull references from your brand’s library, to steer a generation.
  • Recreate proven ads — find a high-performing ad in Bloom’s library and rebuild it on your brand. See Ad library.

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Connect your agent

Copy the Bloom MCP server URL: 
https://www.trybloom.ai/api/mcp
The simplest way to connect is to sign in with Bloom — a browser sign-in (OAuth) on first connect, with nothing to set up in advance. Prefer a static key, or running somewhere without a browser? An API key works too.

Show setup steps for your agent →

Step-by-step setup for Claude, Cursor, ChatGPT, and more — OAuth and API key.

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How it works

Once connected, your agent has Bloom’s tools — you drive them in plain language, no need to memorize names. Everything lives in a workspace (your personal one by default; ask your agent to list workspaces if you want to use another). A session follows one loop: Here’s your first run, end to end.

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Onboard a brand

Point Bloom at a website or Instagram URL and it pulls in the brand — logo, colors, fonts, and overall aesthetic — then runs a deeper analysis of the brand’s look in the background: 
Onboard pagecraft.com as a brand in Bloom.
You can start generating right away; the analysis finishes in about a minute and sharpens later results. Already have brands in Bloom? Just name one instead: 
List my Bloom brands.

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Generate your first image

Name the brand and describe what you want: 
Using my Pagecraft brand, generate a launch hero for our new AI website builder — clean, confident, 16:9.
Your first brand comes with a few free credits, so you can generate right away. Bloom queues the image and returns in under a minute or two; your agent waits for the result and shows it inline — no polling, no copy-pasting URLs. Here’s what you can do next with the image you just generated:
  • Edit — change part of an image while keeping everything else.
  • Resize — adapt an image to a new aspect ratio for another channel.
  • Remove background — get a clean, transparent PNG.
  • Vectorize — turn a logo or icon into a scalable SVG.
See Editing & adapting for all four.