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Once Bloom is connected, generating an image is a conversation: name a brand, describe what you want, and dial in the format from there. This guide walks the core loop with one running example — a launch hero for Pagecraft, a SaaS shipping a new AI website builder. If you haven’t connected yet, start with Getting Started.

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How it works

Every step is something you ask for in plain language; the agent translates it into the right Bloom tools. Once you have an image, Editing & adapting covers editing, resizing, and more.

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Using your brand

Every image is scoped to a brand — that’s what makes the output on-brand. Name a brand you already have, or onboard a new one from a URL:
Every generation draws on the brand’s palette, type, logo, and overall aesthetic, so you rarely need to describe those yourself.

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Attaching references

Bloom keeps a searchable library of your brand’s images, with semantic search over them — describe a concept and it finds the closest matches. Pulling a few in as references measurably improves results: composition and styling get sharper. Ask for them by concept:
By default Bloom shows the matches and lets you pick (handy when you want control). You can also let the agent choose for you:
If nothing in the library matches, Bloom returns no candidates — that’s fine, generation works without references too.

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Generating images

Describe the image. Be specific about subject, mood, and composition; the brand handles the look:
Generations are asynchronous — usually under a minute or two, depending on the model tier. The agent waits for the result and shows it inline; you don’t need to poll or ask “is it done yet?” Ask for up to five variants at once when you’re exploring, then keep working with the one you like.

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Specifying format and dimensions

You can ask for any of these controls inline — leave any of them out and Bloom picks a sensible default:

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Tips

  • Be specific about the subject, not the brand. Bloom already knows your colors, type, and aesthetic. Spend your words on what’s in the frame.
  • Iterate instead of perfecting the first prompt. Generate, look, then ask for one change at a time.
  • Lean on references. A couple of good reference images beat a paragraph of description.
  • Generate variants when you’re exploring. It’s the fastest way to find a direction.

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Limits & gotchas

  • Content filters. Some subjects are blocked by the underlying models. If a generation is refused, rephrasing or switching to a more permissive model tier sometimes helps — see Choosing Models.
  • Async timing. Generations usually take under a minute or two depending on the tier. The agent holds the result for you — let it wait rather than asking repeatedly.
  • Typography. Bloom accurately reproduces your brand’s fonts in generated images. Upload your own font files or pick from Google Fonts (natively supported) and they’ll be used as-is in your assets. pro renders text most faithfully.
  • Credits. Each image costs 1 credit at 2K or 2 at 4K. Variants cost per image, so three variants cost three times one generation. Ask the agent to check your balance any time: