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Once Bloom is connected, generating an image is a conversation: name a brand, describe what you want, and dial in the format from there. This guide walks the core loop with one running example — a launch hero for Pagecraft, a SaaS shipping a new AI website builder. If you haven’t connected yet, start with Getting Started.

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How it works

Every step is something you ask for in plain language; the agent translates it into the right Bloom tools. Once you have an image, Editing & adapting covers editing, resizing, and more.

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Using your brand

Every image is scoped to a brand — that’s what makes the output on-brand. Name a brand you already have, or onboard a new one from a URL: 
Use my Pagecraft brand for this.

Onboard pagecraft.com first, then use it.
Every generation draws on the brand’s palette, type, logo, and overall aesthetic, so you rarely need to describe those yourself.

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Attaching references

Bloom keeps a searchable library of your brand’s images, with semantic search over them — describe a concept and it finds the closest matches. Pulling a few in as references measurably improves results: composition and styling get sharper. Ask for them by concept: 
Find our past launch graphics in the library to use as reference.
By default Bloom shows the matches and lets you pick (handy when you want control). You can also let the agent choose for you: 
Just pick the two best references yourself and go.
If nothing in the library matches, Bloom returns no candidates — that’s fine, generation works without references too.

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Generating images

Describe the image. Be specific about subject, mood, and composition; the brand handles the look: 
Generate three 16:9 variants of a launch hero for our new AI website builder — a clean product mockup with a bold headline and plenty of whitespace. Use the pro model.
Generations are asynchronous — usually under a minute or two, depending on the model tier. The agent waits for the result and shows it inline; you don’t need to poll or ask “is it done yet.” Ask for up to five variants at once when you’re exploring, then keep working with the one you like.

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Specifying format and dimensions

You can ask for any of these controls inline — leave any of them out and Bloom picks a sensible default:
ControlOptionsNotes
Aspect ratio1:1, 16:9, 9:16, 4:5, 3:2, 2:3, 3:4, 4:3, 5:4, 21:9
Resolution2K, 4K2K costs 1 credit (default); 4K costs 2 credits and requires a paid plan.
Modelfast, standard, propro is the default and highest quality. See Choosing Models.
Variants1–5Generate several options at once and pick a favorite.

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Tips

  • Be specific about the subject, not the brand. Bloom already knows your colors, type, and aesthetic. Spend your words on what’s in the frame.
  • Iterate instead of perfecting the first prompt. Generate, look, then ask for one change at a time.
  • Lean on references. A couple of good reference images beat a paragraph of description.
  • Generate variants when you’re exploring. It’s the fastest way to find a direction.

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Limits & gotchas

  • Content filters. Some subjects are blocked by the underlying models. If a generation is refused, rephrasing or switching to a more permissive model tier sometimes helps — see Choosing Models.
  • Async timing. Generations usually take under a minute or two depending on the tier. The agent holds the result for you — let it wait rather than asking repeatedly.
  • Credits. Each image costs 1 credit at 2K or 2 at 4K. Variants cost per image, so three variants cost three times one generation. Ask the agent to check your balance any time:
How many Bloom credits do I have left?